neolab.care · Brand Identity Guidelines · 2026

NeoLab
Care

Brand Book & Visual Identity System

NEOLAB.CARE · BRAND IDENTITY GUIDELINES · 2026
2026.3
Version
Brand Guidelines
Classification
Sand Gold / Void
Primary Theme
Active
Status
01 — Brand Foundation

What we stand for.

NeolabCare is a precision skincare brand built at the intersection of clinical science and quiet luxury. We exist for those who demand results without compromise.

The Mission
Science that disappears into the skin. Luxury that disappears into the routine. We do not make skincare — we make decisions. Twelve of them. In every jar.
The Position
We are the Bottega Veneta of skincare: no colour, no noise, just the brand. Our identity is defined by restraint. Matte black exteriors. Sand gold accents. The red lives only in the physical world.
Clinical Precision
Every formula is built on peer-reviewed science. We do not follow trends — we follow evidence. Our actives are chosen for efficacy, not marketing appeal.
Quiet Authority
We speak softly and carry deep formulations. Our packaging does not shout. Our copy does not perform. We trust that those who need us will find us.
Enduring Craft
We build for longevity — in formulation, in design, in relationship. Nothing we make is disposable. Every decision is made to be judged for decades.
03 — Colour System

The Palette.

Our colour system is built on restraint. Matte black is the foundation. Sand gold is the only accent. Red exists only in the physical world — never on screen.

Primary Background
#0A0A0A
Void Black
Surface / Layer
#1A1A1A
Charcoal
Primary Accent
#C8B89A
Sand Gold
Secondary BG
#111111
Off Black
Mid Surface
#242424
Mid
Accent Light
#E0D0B0
Gold Light
Primary Text
#F5F5F0
Off White
The Rule of Black
Black is not a colour — it is a philosophy. All digital surfaces default to #0A0A0A. Never use pure #000000. The warmth of Void Black is intentional.
The Rule of Gold
Sand Gold (#C8B89A) is used for accents, borders, and typographic emphasis only. It is never used as a background fill. It is a hairline, not a surface.
The Rule of Red
Crimson (#C1121F) exists only in the physical world: the silk lining, the bottle dot, the inner label. It is never used in digital contexts. The red is the secret.
04 — Typography

The Voice in Type.

Two typefaces. One system. Poppins carries the precision of the lab. Noto Serif Display carries the warmth of the human. Together, they are NeolabCare.

Display
Poppins · 500
var(--t-4xl) · −0.03em
Hero headings
NeolabCare
Serif Italic
Noto Serif Display · italic 400
var(--t-3xl) · natural
Emphasis, pull quotes
Precision
Section Title
Poppins · 500
var(--t-3xl) · −0.02em
Section headings
One Cream. Does It All.
Body / Sub
Poppins · 300
var(--t-lg) · 1.65
Section subtitles
Formulated with 12 clinically validated actives, NeolabCare Multi-Active Cream delivers measurable results from the first application. No fragrance. No filler. No compromise.
Eyebrow / Label
Poppins · 500
var(--t-xs) · 0.28em
Labels, metadata
CLINICAL GRADE · FRAGRANCE FREE
NEOLAB-CARE-2026-V3.0
Mono / Code
#C8B89A   #0A0A0A   #F5F5F0
04b — CSS Implementation

The Class System.

These are the exact CSS utility classes used in the landing site. Any AI or developer working on the site must use these classes — do not invent new heading or body classes.

Class Font Weight Size Color Use
.h-hero Poppins 500 clamp(2.2rem,5.5vw,4.4rem) --text Hero headings
.h-section Poppins 500 clamp(1.6rem,3.8vw,3.2rem) --text Section headings
.h-hero em
.h-section em		 Noto Serif Display 400 italic inherits --accent Serif italic emphasis in headings
.lbl Poppins 600 11px · 3px letter-spacing --accent (#C8B89A) Eyebrow labels above headings
.body-lg Poppins 400 1rem · line-height 1.5 --light Section body / subtitles
.body-sm Poppins 400 0.875rem · line-height 1.6 --light Secondary body text
.micro Poppins 400 0.75rem · line-height 1.5 --muted Captions, metadata
.pull-quote Poppins 400 italic 0.95rem · line-height 1.7 --light Pull quotes
Rule 01
Heading color is always --text
Never apply --accent (#C8B89A) to heading text. --accent is for labels, borders, and <em> emphasis only. Headings use --text (rgba(245,245,240,.94)).
Rule 02
<em> in headings is weight 400
The serif italic <em> inside .h-hero and .h-section must be font-weight: 400. Not 500. The lighter weight is intentional — it creates contrast with the 500-weight Poppins.
Rule 03
Gold is a hairline, not a surface
--accent (#C8B89A) is used for borders, hairlines, .lbl labels, and <em> emphasis. Never as a background fill, never as a heading color, never as body text.
Live Preview
EVERY CONTEXT

One product. Every ritual.

From the morning shave to the overnight protocol. One cream adapts to every context in your day.

05 — Photography

The Visual Language.

Cinematic, restrained, precise. We shoot in muted tones with deep shadows. The product is always the protagonist.

NeolabCare Product
Product · Primary
NeolabCare Texture
Texture · Detail
NeolabCare Lifestyle
Lifestyle · Context
NeolabCare Packaging
Packaging · Still
NeolabCare Campaign
Campaign · Wide
NeolabCare Lifestyle
Lifestyle · Editorial
NeolabCare Product
Product · Studio
NeolabCare Product
Product · Detail
NeolabCare Product
Product · Context
NeolabCare Campaign
Campaign · Still
NeolabCare Product
Product · Flat
NeolabCare Lifestyle
Lifestyle · Human
Cinematic Ratio
Shoot in 2.39:1 or 16:9. Never square. The wide frame creates a world larger than the frame.
Muted Palette
Desaturate by 10–20%. Lift shadows slightly. The world of NeolabCare is precise, not harsh.
Deep Shadows
Embrace darkness. Shadows are the canvas on which the product glows. Shoot with hard, directional light.
Product as Hero
The product is always in focus, always lit with intention. Human elements are soft, contextual, never competing.
06 — Voice & Tone

How we speak.

We speak like a scientist who has read every poem. Precise without being cold. Confident without being arrogant. We never explain what the customer already knows.

We Do
Short, declarative sentences
"One cream. Does it all." — not a paragraph about multi-functionality.
Lead with the result
"Firmer skin in 14 days." Not "Contains retinol, which stimulates collagen."
Trust the customer's intelligence
No over-explanation. No exclamation marks. No word "amazing."
Cite evidence without jargon
"Clinically tested. 94% saw improvement." Not a full study citation.
We Don't
Use superlatives without evidence
Never "best," "most powerful," or "revolutionary" without a verifiable claim.
Perform wellness
No "ritual," "journey," "self-love," or "glow up." Wrong brand register.
Use exclamation marks
Ever. Not in copy, not in social, not in email subject lines.
Follow trend language
"Skin barrier," "slugging," "era" — TikTok language. We use clinical language.
Hero Headline
One Cream.
Does It All.
Direct. Confident. No qualifier needed.
Product Description
12 actives.
0 compromises.
Numbers do the work. The contrast is the message.
Brand Manifesto
"Science that disappears into the skin."
Poetic precision. The serif italic carries the emotion.
07 — Product Identity

The Object.

The NeolabCare Multi-Active Cream is the founding product. Matte black, minimal labelling, gold foil accents, and a crimson interior revealed only upon opening.

NeolabCare Multi-Active Cream
Founding Product

Multi-Active
Cream

The first NeolabCare product is a 50ml multi-active cream formulated with 12 clinically validated actives. Designed to replace a 5-step routine with a single, precise application.

Format
50ml Airless Pump Jar
Exterior
Matte Black Anodised
Interior
Crimson Silk Lining
Label
Gold Foil Emboss
Actives
12 Clinically Validated
Fragrance
None
NeolabCare
NeolabCare
NeolabCare
NeolabCare
08 — Brand Assets

Download Everything.

All brand assets in their approved formats. Use only the files provided here. Never recreate the logo from memory or approximate the brand colours.

Logo — White
Primary logo in white. Use on all dark backgrounds. SVG vector, infinitely scalable.
Download SVG
Logo — Black
Reversed logo in black. Use on light backgrounds only. SVG vector format.
Download SVG
Logo — Sand Gold
Accent logo in Sand Gold (#C8B89A). Special applications on dark backgrounds.
Download SVG
Logo — Off White
Secondary logo in Off White (#F5F5F0). Warmer than pure white. For print and packaging.
Download SVG
Logo — Crimson
Physical-use only. Crimson (#C1121F) for interior packaging. Never use digitally.
Download SVG
Colour Reference
#0A0A0A — Void Black
#111111 — Off Black
#1A1A1A — Charcoal
#C8B89A — Sand Gold
#E0D0B0 — Gold Light
#F5F5F0 — Off White
#C1121F — Crimson (physical)
09 — The Manifesto
"We do not make skincare.
We make decisions.
Twelve of them.
In every jar."
neolab.care · QUIET. PRECISE. ENDURING.